Is Your Package Ready for the Festive Season?

We all know that the festive season is the only time of the year where people get out of their homes and go on a shopping spree that you would never get to witness at other times. It is due to this shopping preference that many businesses and brands bring out special offers for the customers so that their shopping experience is enriched. One of the most important elements of this season is the sharing of gifts and with gifts, comes the need for having a jaw dropping presentation by using creative packaging.Why is the Visual Appeal of Packaging So Important?Customers have often shared that packaging plays a key role in their purchase decision, especially in the last 10 seconds where the individual is contemplating on various aspects. But if the package has a splendid visual appeal with some really engaging aesthetics, then a customer would not twice about buying it. The secret to successful sales, especially during festive seasons, is the way in which you package and present the product.What Should You Focus On?During the festive season, people are emotionally charged up and you need to target this specific area. Emotions drive 47% of purchases on an average, but during special occasions this percentage increases (in accordance with the level of emotions for the individual). FMCG products witness an increase in sales by almost 40% during this period and this just goes on to show the importance of packaging and the care that needs to be given for making it absolutely stunning. This is the reason that during Diwali, you tend to find special boxes and packages that reflect the festive spirits. These customized boxes are created so that every customer feels special and is full of joy when sharing these gifts.


The Bottom LineIf you have not yet decided on a package design for the upcoming festive season, then it is about time that you came up with a good one. Moreover, the amount of packaging that would be thrown in the garbage would also be quite a lot, so it would be better if you could invest in sustainable packaging designs so that the impact on the environment is minimized. Ask yourself, "Do I have the best packaging this festive season?" There is a good chance that you might have overlooked key points so reevaluate the package design and prepare your strategy before it's too late. So put on your thinking caps and come up with some really cool package designs.