When it comes to any e-commerce business, packaging matters a lot. As per the findings of a particular study, almost 83% of online shoppers are willing to share the image of a creative and well-presented package on Facebook. This goes a long way in saying that the packaging holds the key to making an impact on the eCommerce customer. One of the reasons behind this is the absence of any physical outlet where the customer may visit and check things out for himself. In an online business, the customer needs to rely on the presentation and information that has been presented by the business. In such situations, if the packaging has been made nicely then people tend to relate that to the brand. Not only does this help to create brand value but it also helps to ensure repeat purchases. Here are some ways in which an ecommerce customer may be impressed with packaging designs.Achieve the Perfect Cost to Beauty RatioThe customer will always evaluate the package based on the shipping costs and other charges that have been levied for the particular order. Say for example, the customer orders a $10 product which has been slotted for free shipping. If this product shows up at the customer's house in a simple box with paper crumbles, or in a bubble wrap, then the value assigned to the package is justified. But if the customer has ordered a $100 worth product and has paid additional charges for shipping, then the presentation as well as the package design should justify the amount paid by the customer. Never think that the shipping charges are only for the actual transit costs. Customers have a different perspective to things, especially where their money is involved.Using the External Parts of the PackageThe external parts are the first things that a customer sees when the package is handed over to him. Putting a logo on the outside won't cost the business much but its presence will have a long lasting impact on the customers. Moreover, the branding also helps in promotion during transit. It would be beneficial to use a new box rather than a recycled one. Now this may sound a little out of the line but recycled boxes, especially the ones that have been recycled too many times, run the risk of losing their durability and the tapes also do not stick on that well. In case you do not want to invest in branded boxes, you can always put the logo on the tapes and labels. This is highly inexpensive and does not require hefty investment.
Breaking the "White Box" MythThe "white box" myth is one that has been made popular by some e-commerce businesses that believe in making use of a white box on which a clean image / brand logo may be printed. While this is a great idea but only till the time the package is at the fulfilment centre. The moment the logistic personnel get their hands on the boxes, the seemingly white boxes will become dirty. This is inevitable and no matter how much one may try to prevent it, there would be some form of dirt and damage to the box which would be highlighted due to the white background.The "Inside" StoryThe outside of the packaging boxes may be the first thing the customer sees, but it is not the thing that he has been waiting for. The moment he receives the package, he would want to just rip off the bindings and get straight to the contents. This is where internal branding comes handy. A few businesses have started portraying their brand inside the box. This is a bit expensive than regular considerations but considering the marketing potential that it has, it is a good and well thought approach.ConclusionThe customer deserves every bit of care and effort in packaging that is worth the investment made for a product. Branding the packages and ensuring better presentation really goes a long way in retaining customers and also providing the means by which the customers may relate to the brand. By using these simple yet powerful tips, your online business can make an impact on customers any day.
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