How to Launch A Website For Your Business Growth

Every business, from small to big, new to old, is striving to create a special space for itself over the web by launching its website. A website is no longer a luxury for a business, it is more of a necessity these days, which gives your business more opportunities to grab, greater markets to explore and more chances to expand and grow your business beyond all kinds of boundaries.This article will guide you how to plan and execute the launch of your business website so that your business can get a good start and can enjoy better growth prospects and success. Here you go:1. Select an Interesting Domain NameOnce you have decided to go online, start by selecting an impressive, interesting and easy to remember domain name which can grasp the attention of your audiences and does not take too long to get registered in their minds. Be very sure of the domain that you pick because once what is selected will decide your future. Go for something that explains your business. Look for the availability of your domain name and purchase it.2. Select a Web HostOnce the domain name selection is done, start looking for a company which can work as a great web host for your site. Do all the required market research before finalizing and signing up with the web host. Once selection and signing up process is complete, you can now start with web design and development.3. Web Design and DevelopmentNow you have a domain and a web host. Start developing and designing your web pages. You can either do the task all by yourself or you can also hire professional web developers and designers to do the needful for you as per your requirements. Make sure that each front of your website gets equal attention. Unique content, professional and pleasant designs, intuitive navigation, organized layout are some of the points that should be taken care of. Remember web development and design process is the most critical one as you need create an interesting, interactive and impressive website which can get you traffic and business. Once designing is done, ensure that you test it for performance before making it online. And in case you find some flaws in it, you must rectify them.


4. Launch and Get NoticedCreating a good website is important, but launching it with full zeal is also important. Leave no loose ends in launching your website. Make submissions to online directories, use social media for creating an online buzz, article marketing, newsletters, email marketing, etc. are some of the steps that you can use in making your website more popular and successful. Make sure that all these efforts go hand in hand and are synchronized at every level to deliver a strong and uniform impression.That's the process of launching your website and taking your business to new heights. By having a website, you can reach into markets which were unexplored and untouched and interact with a wider base of audiences. The website gives you a broader platform to perform and expand your business.

What Story Are You Telling About Your Business?

Marketing has been described as storytelling. You are creating a story about your business.Some marketing stories are masterfully crafted. But they don't necessarily tell the authentic truth about the brand, about what that company can truly deliver.I know, because you're reading this, that you're committed to telling the Truth, with a capital T. The big T Truth is all about authenticity.What can you truly deliver to your clients, when you are being your best Self? What can your company deliver, when it's in its highest incarnation?The work then becomes staying within that incarnation. Doing whatever you can to make sure it's the best you can deliver, that you treat clients and customers with the qualities you've defined as the best You, individually and as expressed in your business.The same is true for you in your business. Telling your own True story helps define you as that higher Self. Once you know that Self, you can carry it within you, no matter what happens during the day.You may not be in it in every moment, but you know it's there. You can take that knowing and change your experience.You've got a problem that doesn't seem to have a solution? Step back, breathe, connect with your own big-ness. Out of that Self, you will see another way. It may take some time, but opening to your own big Self inside always opens doors in the outer world too.That, my sweet friends, is transformative. That is alchemy.Rather than the prosaic litany of events that have happened to you, and even what you see happening in future, tell the bigger story. Tell the story of your epic journey, the (s)hero's journey of callings and trials and transformation and new beginnings.


Just because this story is big and has mythic qualities, doesn't mean it's not true. You are merely capturing the essence, the heart of the tale.Your authenticity shines through your big story, better than any small story ever could.Make the story about the best that you can accomplish, the heart of who you are. Make the story True, in the deepest sense.We all have trials. We all struggle at times with the challenges of everyday life and business. That doesn't cancel out this true essence of you.When you return to that true Self, the authentic big-ness that you are, you keep affirming your highest calling, your best Self. Through that ongoing affirmation, you draw your big-ness out from within you. And you inspire others to their own big-ness.What story are you telling about your business?Shift your marketing to tell the bigger story. You'll not only be drawn to fulfill that higher purpose yourself, you'll draw people who want to do the same in themselves.What an amazing community of clients and team and prospects you'll have then!You get to choose what story you're telling about your business. Make it a good one, one that is worthy of you and your business.

Advantages of Brand Activations and Event Management

Marketing, as we all are aware of is about a major war against many forces to acquire market share in this cut throat competitive scenario. The world is surrounded by brands and it has become an integral part of our lives. The utmost priority for every business is to excel in their fields and achieve nothing but the best. For this companies need to rise above the usual standard to plan, create and come up with innovative promotional ideas that will suit and carter to the brand in such a way that it will bring the customers closer to the product.Brand Activation is a marketing process to bring a product alive and by creating a brand experience. It is an indispensable part of the evolution and mobilization of any brand. To ignite the demand for the brand, we must activate the consumer's passion using the power of a huge idea. It is also important the customer must connect to a brand emotionally.It is people in service who are actually responsible for activating your brand. When a brand is successfully activated it is able to bring in more customers along with not letting go of its existing market share. When this process is not implemented in the right manner it would have a bad effect on the image of brand.Event Management is also an important step for the process of brand activation. Meetings and conventions bring people together for a common cause. Conduction of various kinds of events and programs is essential to address the purpose, message or impression that the organization is trying to communicate.


Brand Activation must be flexible. The best product activation process must change and adapt to the current trends in the market. The staircase to success of brand activation is- taking into consideration customer's preference & taste, attentive listening to the responses of customers and making the most required and appropriate changes.Following are the benefits of Brand Activation & Event• It helps in revitalizing your brand
• It brings your customers closer to the product
• It helps in making your brand prominent
• You can convey your positioning using Brand Activation & Event
• It can increase the amount of repurchase of the brand by customers
• It is through Brand Activation, consumer can give you further ideas on how to improve the brand as they interact with it.
• Distortion is minimal in this case
• It increases your brand priority
• Increases the amount of repurchase by customers.

Gain a Competitive Advantage Through Trademarking Your Intellectual Property

Registering your trademarks as the intellectual property (IP) of your company is one basic way to gain a competitive edge in business. Let's take a few minutes to discuss what types of things you can protect using trademarks, what trademarking does, and why such protection is good for your business.Media that is related to a product that your business produces can be trademarked. For example, you can trademark the name that you have selected for a particular product in order to set it apart from similar devices. You can also trademark a logo which can then be placed on company products, packaging, letterhead, business cards, and more. In fact, you can trademark the packaging itself, which is an especially a good idea if you use some form of novel packaging that your company has developed. Anything that has to do with branding your products can be trademarked. Even if you run a service oriented business, you can acquire trademarks on words, phrases, numbers, letters, shapes, scents, or anything else to do with the service you offer.So what does trademarking do? It allows your business to identify the services you provide and products you produce as uniquely coming from your company. No one else can use that trademarked branding to try and sell their own products and services.It's pretty clear why this is a good business move. In a competitive market, it is advantageous to stand out as unique. You don't want someone else to steal the logo that you use on your products, work vehicles, ad spots, etc. Some brand names have become so popular that we often call the product by that name rather than by the product name. A trademark means that no other company can use the same name on their product. The same would hold true for a witty name for a service that your company provides. You can even trademark a slogan. This is one of important marketing strategy for business.


Registering trademarks as IP is a smart business tactic that eliminates attempts from flight-by-night companies to pass off their inferior products and services by riding on the coattails of your company's good reputation. It protects your business from having its reputation tarnished in a case of mistaken identity. It also ensures that someone won't buy your competitors product by mistake or accidentally call someone else to provide a service they normally get from you because no other company's products or ads will be able to look quite like yours.Trademarking of business assets proven the business growth.So what trademarks do you think your business could benefit from?

10 Office Stationery That You Should Definitely Have in 2014

Even if we have reached 2014, office stationaries still remain in our offices and form an important part of the work environment. But you cannot move ahead by using age old equipment and accessories. There will be new additions and some of the old essentials would have to be removed from your stock. However, this is a necessary undertaking if you have to ensure that you working environment is in line with the current trends.
Here are 10 office stationery essentials that you should definitely have in 2014.1. Post It Notes
With post-it notes, you will never ever forget about an important task or meeting again. This humble invention was the result of a failed experiment to come up with a super strong glue. Instead of extremely high cohesive force, the end result was a glue that provided cohesiveness but it was easy enough to take off. Post-it notes have served as excellent reminders and can be stuck to any surface that is conveniently easy to be noticed in the office. Its importance can be judged from the fact that it is still rather popular despite digital alarms and reminder apps being made available on smartphones. Beat that!2. Stapler
Let's keep aside (for a moment) the fact that the stapler is the single most sought after stationery in the office because people have a lot of paperwork to deal with and the stapler is the tool which helps you to clip them together. So how to make it different for 2014? Well you could start by getting staplers with different configurations and stapling capacity to accommodate various stapling requirements. You could also go for a fancy one just to make its usage a bit more fun.3. Pen Stand
Everybody wants pens and this is the reason why employees keep losing them. They also tend to misplace their pens because (admit it), you just leave it anywhere. This year, make sure that you get a good pen stand to organize your pens and also categorize it as per its characteristics. Now that you have your pens organized, it would be difficult for the "pen-stalker" to walk away with your precious arsenal.4. Pens
Of course, everybody likes to show off their pens. The fancier and more expensive, the more heads you are able to turn your way. You can have a good collection of pens ranging from ink pens (traditional favourites) to ball pens. If you are the pen-aficionado then you could get yourself some of those expensive and branded pens that add a whole new level of style to your personality. After all, a pen is indeed mightier than a sword.5. Notepad / Notebook
Even if you have an iPad or a computer, nothing beats the simple paper notepad / notebook. The appearance of the resource and its contents says a lot about the person to whom the notepad has been given. These are really handy and there is something immensely comforting about having to pen down your thoughts and ideas instead of dictating it to a virtual assistant or typing it on a virtual keypad. Remember, the first letters and sentences of your life were written by hand.


6. Hole Punch
Even if you have an entire floor filled with computers, you just cannot do without physical documents. With such volumes of official documents comes the need to file them and sort them accordingly. In such situations, there is nothing worse than malfunctioning equipment. Get yourself a proper hole-punch, preferably with different capacity and hole-size configurations, so that you are able to punch through those documents easily.7. Handheld Label Printer
Believe it or not, but the handheld label printer is actually a life saver in a busy office environment. When you need instant labels with quotes, phrases, information and anything else, this is the tool you need. You can input the information into the printer and the same would be displayed digitally on the screen. When you approve it, the text would be printed on a strip of adhesive paper which you can stick to a wall, a product or anything else. This is instant labelling at its best.8. Cards and Sticker Sheets
This might not appear to be very significant, but these are actually difficult to come by in an office. You can use them as per your creativity to come up with something unique that can be used in making personalized gifts. These cards and sticker sheets have immense customizability so the only thing that can limit its usage is your creativity.9. Folder
There is absolutely nothing that comes close to beating the humble folder. With various size options and colour themes, folders are the best way to organize your files and documents. You can store confidential papers in them and keep the folder in your locker. Casual reading can also be provided by storing cut-outs of articles from magazines and other important information. All in all, folders are the best stationery to help you organize your work space.10. Blu-Tack
Ever wanted to customize your office area? Well, blu-tacks give you the opportunity to do just that. This material may be soft, but it can stick two items together and keep them intact. The best part about using this as an adhesive medium is that no residual marks or scars are left on the surface of the items to be stuck together. In the end, you get a clean surface free from any marks.There are many vendors who offer office stationery online in India so you have a lot of options to choose from. But only a few assure you of quality products and efficient customer-oriented services. So do your research and analyse your work environment before procuring these 10 essentials office stationery.

Promoting Your Brand Smartly

If you love to organize events for any occasion, you are creative and you seek to build your name in this field, it is easy. You can make an exciting entry into the industry and very soon become a leading product promotion & exhibition company. All you need to do is to have an eye for detail and potential for encouraging a service or product's sale by promoting it by way of events.If you believe you have the knack to recognize what is important for a particular event's success and you can catch good compromises, then you can make an excellent leader of the leading event planners. If you have the valor to accept different challenges, face varied conditions, and still beautifully manage a complicated event, thereby meeting the expectations of different stakeholders, you are all set to enter into this field of organizing events and promoting the products of different businesses.Trust me! Events are required in all types of businesses and thus, these hold an exciting and prosperous career opportunity for anyone with an insight to bring out innovative solutions. You know marketing, so you know product promotion! And so, you can easily help a business meet its marketing requirements while creating a large clientele-base for it. You are even ready to encourage the sales staff of that business and build their morale, all of which makes your company a product promotion & exhibition company worth getting admired.Marketing is almost incomplete until and unless a business opts for event marketing, and event marketing can be best carried out by an expert event planner. While the event manager himself should be capable enough to analyze the risks and profits as well as the event's success, it can be a cherry on the cake if he keeps himself prepared to customize the event as per his client's specifications. The major benefit he can enjoy by organizing striking business promotion events is long-term relationships with his clients and customers.


Events should ensure high profitability and increased number of customers to a brand along with the retention of its existing customers. Besides, these must shorten the time consumed otherwise by the overall sales process. An event organizer should further take care of the below-mentioned:Presenting the whole information to the client's customers.
Increasing demand for the brand's products.
Differentiating a product.The ability of an event organizer to communicate the entire features of a product in a clear and concise manner can make him a leader in the domain. He only, particularly, needs to keep in mind that he organizes and produces an event only after thoroughly identifying the target audience and finding out the best possible way to reach them. This is what holds the potential to help him stand apart from his competitors in the market and further grow his firm or agency as an eminent product promotion & exhibition company.

Top Five Favorite Promotional Products

Giving away promotional products is a great way to engage with your current and potential customers. However, one of the most challenging tasks is to select the right promotional items that help you in your overall marketing initiative. Here are the top five promotional items that work -Promotional BagsGiving away customized imprinted bags is an effective way to facilitate brand placement for your business. With bags, you have the freedom of a large imprint area and the functionality of this product means that the bags get carried around everywhere your customer goes. These products are perfect to giveaway at tradeshows where your visitors can use them to hold all the brochures. Since this product tends to last longer than many other promotional items, it is considered one of the best giveaways.Promotional PensCustomer imprinted pens are without doubt mightier than the sword in the marketing world. With thousands of options to choose from with regards to logo printed pens, you can choose to disseminate these to just about anyone and everyone. Virtually everyone on your target list is in need of pens to job down lists, reminders and other information at work. An imprinted pen is a popular consideration among pharmaceutical companies, educational institutes and hospitality chains.Promotional MugsWhether you wish to brand a stainless steel travel mug, a novelty tumbler or a drinking bottle, these are all intelligent options for promotion. These products tend to last long and are extremely convenient to have for the working class as well as those who make working out a part of their everyday routine. With a chance to get your logo printed on both sides, brands are able to leverage double the benefit by using these as giveaway items.


USB Pen DrivesIf functionality is your concern, giving away pen drives is a great way to attract a certain type of target demographic. The cover of these pen drives can easily imprint your company's logo on both sides.Furthermore, USB drives are often passed on to peers and colleagues during business hours. This way, you can make sure that your brand is reaching out to more people.Inflatable's Depending on the target demographic you are catering to, branding inflated items is a creative way to appeal to your audiences. Especially if you are catering to kids or parents with kids, giving away inflatable pool accessories, beach balls and other sofas is a great way to engage with your audience.In addition to custom inflated products, there are a variety of other printed promotional products you may select to successfully attract attention among your target group.